High Level

What went well

• Overall project success, achieved goal of central information hub for the city with bonus gamification features
• We enjoyed working with you all 🫶, fun project for us
• Great feedback on the landing site visuals
• High rate of engagement on virtual quests
• 100% uptime, infrastructure was stable and handled traffic
• Small iterations had measurable improvements (time spent and conversion rate)
  • e.g. 9% conversion → 14% for quest sign ups
• Maintained the same conversion (12%) as Coachella w/o prizes w/ enhanced signup flow

What could have been better

• Runway + timing
• More integrated quest / landing site user experience
• Signage integration to capture IRL signups + entertain people in line
• Earlier discovery could have been helpful, especially around copy
• Stronger CTA
• Technical obstacles integrating sharable profiles