Hi Team,

Please view this document as a collection of ideas we've gathered based on past successes, insights from K-pop/SVT fan culture, and concepts we believe could drive exceptional fan engagement and lead to a more successful activation for your team.

We understand that some ideas may overlap with what you’re already planning, such as cup sleeve events. For Juice, we see these as opportunities to create a digital twin of existing giveaways to enhance the fan experience.

Feel free to add any thoughts, questions, or suggestions directly in the document!

Things to consider:

• Are there existing prizes or promotions tied to the LA shows?
• What items are being given away at activations already?
  • We can create digital versions of these for fans to collect at home and on-site
• What level of access to the artists is available?
• What kind of marketing support is available?
  • Artists to post on social - About SVT the city in general or will experiences be named specifically?
  • Integrating the prizes/ game into marketing materials to serve as a call-to-action has been a core part of our strategy. We are working on a marketing doc that would list out our ideal support for your review

Feel free to simply check the box next to each idea that IS NOT AN OPTION.

EX.

Free tickets are not permitted by Pledis so they will be checked

• [x] Free Tickets

Experience Prizes

We’ve seen that experience-based prizes are the most effective way to drive high levels of fan engagement, creating greater opportunities for a successful activation.

• [ ] Meet & Greet w/ top fans
  • North Star prize to drive signups & engagement